Senior surfer confidence in e-tail on the up
As a generation who grew up without much in the way of what we would classify as technology, it’s understandable that the over-65s have in the past been somewhat ‘techno-shy’. But records report that the active Internet universe is growing year-on-year, and senior surfers are now playing their part in this growth. Between 2004 and 2009, active Internet users in this age group increased by 55%, with popular activities including sending emails, paying bills, viewing photos and shopping.
This is promising news for courier firms that want to deliver parcels to the USA, which is strengthened by stats from Nielsen showing that online shopping hubs like Amazon are often in the top ten visited destinations for seniors. It’s not only a growing use of e-commerce sites that has attracted the attention of the media though, but a growing confidence as well. Senior surfers, who have been wary of distance purchasing and poor customer service, are now coming to trust improved online retail services and appreciate the value of a reliable courier service to deliver their parcels to the USA.
With Nielsen predicting there will be 72.1 million over 65s in America by 2030, this is sure to mean further increase in active Internet use and online shopping in this age group – and in turn plenty more delivery jobs for worldwide courier firms. The foundations have been laid, and we now have an elderly generation that is more tech-savvy than ever before. We can’t promise that you won’t have to patiently explain how to send an email, where to type a web address, or how to track their parcels to the USA, but given that their online activities often mirror other age groups, there is hope that soon enough this hitherto largely forgotten market will be alive with new online customers.
The power of social media
Interestingly, Facebook also ranks as one of the top destinations for the silver surfers, which could be great news for all those businesses across the world harnessing the power of social media to attract custom, and of course the couriers delivering the parcels to the USA as a result. Back this up with the stat that there was a 53% increase in the number of silver surfing visitors to social networks over 2008-2009, (which was surprisingly just 0.1% less than the number of teenage users), then you have a pretty convincing case for including this age group in e-tail marketing strategies.
While e-commerce and couriers alike will no doubt celebrate the fact that older people are becoming more web savvy and adapt their marketing accordingly, there are some non-commercial simple pleasures this most modern form of communication can bring. After all, who’d want to miss out on the latest YouTube hit, or embarrassing pictures of their grandchildren!